Ultimate FIFA World Cup 2026™ Semi-Final and Final Watch Party: Michelob ULTRA Pitchside Club at NYC's The Standard Biergarten
As the FIFA World Cup 2026™ reaches its final weeks, Michelob ULTRA, the Official Beer Sponsor of the FIFA World Cup 2026™, is transforming The Standard Biergarten, High Line into Pitchside Club NYC,
When and Where
Date and Time
Tuesday, Jul 14, 2026 until Sunday, Jul 19, 2026
2:00 PM - 10:00 PM
2:00 PM - 10:00 PM
Address
The Standard Biergarten, 848 Washington Street New York, NY 10014
Cost
FREE ADMISSION
About this event
As the FIFA World Cup 2026™ reaches its final weeks, Michelob ULTRA, the Official Beer Sponsor of the FIFA World Cup 2026™, is transforming The Standard Biergarten, High Line into Pitchside Club NYC, a premium 21+ soccer social hub where fans can gather to watch the tournament's biggest matches.
Open to the public from July 14-19, Pitchside Club will host watch parties for the Semi-finals and Final, alongside exclusive programming, live entertainment, giveaways and special fan experiences throughout the week.
Programming highlights include:
- Tuesday, July 14: Semi-final Match Viewing
- Wednesday, July 15: Semi-final Match Viewing
- Thursday, July 16: Michelob ULTRA Pitchside Club powered by Hypebeast, featuring live customization of limited-edition Michelob ULTRA x Hypebeast kits
- Friday, July 17: Men in Blazers LIVE Show
- Sunday, July 19: FIFA World Cup 2026™ Final Match Viewing
Daily DJ sets and additional fan activations will also take place throughout the week.
Event times and information subject to change and not guaranteed.
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